Eon Electric has launched an “Energy Efficiency Yatra” from its corporate office in Noida, Uttar Pradesh. The campaign aims to create awareness about energy efficiency and the national need to minimise energy consumption through the use of energy-efficient electrical lighting products. The initiative is in line with the government’s vision to promote energy efficiency through the use of efficient electrical products such as LED bulbs under the Domestic Efficient Lighting Programme as well as LED tube lights and street lights. The campaign is being undertaken through a specially equipped van that will traverse the National Capital Region, Haryana, Punjab, western and eastern Uttar Pradesh and Bihar. Through this initiative, Eon will focus on educating consumers, electricians and electrical contractors who are the prime contact points for the adoption of energy-efficient electrical products. It will also provide architects, dealers and distributors with value-added product information.