FLOVEL Energy, a leading hydropower equipment manufacturer that provides services to the after-market segment, is planning to enter new markets. Faridabad-headquartered FLOVEL, which was set up in 1971, has executed over 245 projects across 12 countries and has attained leadership position in several South Asian and Southeast Asian markets. A survey of its existing customers revealed that FLOVEL’s responsiveness, customer focus and product performance differentiate it from its competitors. FLOVEL intends to build on this strength to become the most respected brand globally. The company has taken several initiatives towards this goal, including capacity expansion, setting up of new divisions and expansion of the network of representative offices around the globe. It has also undertaken a rebranding exercise to reflect its vision and ambition. The company has introduced a new tagline “Advantage on your side”. FLOVEL has constantly invested in technology with a world-class design and manufacturing set-up, geared to producing high performance products to the exacting standards required.