ABB is establishing ABB AbilityTM Customer Experience (ACE) centres in Bengaluru, Ladenburg and Houston. At the ACE centres, ABB demonstrates a wide variety of solutions and interactive exhibits that shine the spotlight on the potential of digital applications. ABB has offered Co-Creation Workshops for customers. With its new ABB ACE Program, ABB actively supports its customers throughout the digital transformation, enabling them to take advantage of all the opportunities that digitalisation has to offer. The ACE concept will help to better understand customer requirements and address them in a targeted way. The first objective is to examine and understand the current situation from a range of different perspectives in Co-Creation Workshops.