Shirdi Sai Electricals

What have been the significant business highlights for Shirdi Sai Electricals Limited (SSEL) in the past?  What are the synergies expected from the recent acquisition of Indo Tech Transformers Limited (ITTL)?

SSEL is the fastest growing EPC and a vertically integrated transformer manufacturing company in India, with a key focus on energy efficient systems and products. Today, SSEL is a significant player in the execution of various prestigious projects of the government such as High Voltage Distribution Systems, Feeder Segregation projects, etc., helping the government meet the POWER FOR ALL and T&D loss reduction targets. SSEL is also in the industry for the supply of energy efficient transformers, both in CRGO and Amorphous, with more than 260 types of BIS certified transformers and 160 plus types of short circuit tested designs. As on date, more than 400,000 distribution transformers are working satisfactorily in various networks of the discoms and more than 80,000 km of LT and HT lines up to 132 kV have been erected.

The acquisition of ITTL is a major milestone for SSEL in the recent past and a strategic fit with the vision and growth plans of SSEL, i.e. to offer a complete range of products and solutions in the T&D segment. With this acquisition, SSEL shall consolidate its product offerings from 5 kVA and up to 200 MVA, 245 kV class, and shall leverage the segmental experience of both the organisations.

What are the various products and solutions offered by the company for the Indian power sector?

SSEL has various product offerings for the sector including the following:

A complete range of transformers right from 5 kVA up to 200 MVA 245 kV

  • Power transformers up to 200 MVA, 245 kV class
  • Single phase and three phase distribution transformers up to 2.5 MVA, 33 kV class
  • Completely self protected transformers
  • Skid mounted substations for wind farms up to 33 kV
  • Inverter duty transformers for solar projects
  • Eco-friendly ester oil filled transformers
  • 3D transformers up to 2.5 MVA
  • Earthing transformers

Turnkey Projects on an EPC basis

  • Rural electrification works
  • Substation works up to 220 kV
  • HVDS projects
  • Systems strengthening projects

What are some of the notable orders executed and under execution by the company?

ITTL and SSEL are executing various orders with their customers on a regular basis.

ITTL’s customer base includes and is not limited to prestigious corporates like L&T, Adani, Birla’s, Jindal’s, ABB, Siemens, Vestas, Gamesa, etc., and utilities like TNEB, APTRANSCO, JKPD, MSETCL, NTPC, KPTCL, KSEB, etc. IITL also exported to various countries like Bangladesh, Vietnam, Indonesia, Sri Lanka, Ghana, Abu Dhabi, Qatar, Nigeria, Turkey, Congo, Mali, Germany, Egypt, Singapore, Ghana, Switzerland, Saudi Arabia, Nepal, USA, Australia and Canada, among other countries.

SSEL’s customer base not only includes various state utilities but also various prestigious EPC contractors. SSEL is also exporting its products to various countries in Africa, Latin America and Europe.

What are the company’s growth plans for the power sector?

SSEL with ITTL under its umbrella has drawn up ambitious growth plans for the next five years to grow at the rate of 15 per cent year on year through diversification within the power sector, i.e. adding renewable generation assets along with organic and inorganic growth in the T&D segment.

What are some of the new and promising transformer technologies and solutions?

  • Solar inverter application transformers with aluminium foil and multiple windings
  • Eco-friendly ester oil filled transformers
  • Skid mounted substation solutions for the renewable segment
  • 3D core transformers
  • Package substations for smart cities and industrial applications
  • E-mobility – charging infrastructure

What is the company’s outlook for the sector and its strategy for the equipment market?

The Indian power sector is going through a transition phase, i.e. a change in generation mix from fossil fuels to renewable energy. With the increased focus and target set by the Indian government for renewable energy additions, the demand for distribution transformers and power transformers shall increase due to distributed energy generation. The demand is further expected to grow with the growing per capita consumption and with the government’s thrust on Power For All, e-mobility, charging infrastructure, metro rail, dedicated freight corridors, Smart Cities and Make In India. The SSEL Group is very optimistic on the turnaround of the power sector and has made the acquisition at the right time, thereby consolidating its position, product and solution offerings.

N Visweswara Reddy
CMD – Shirdi Sai Electricals Limited &
Chairman – Indo Tech Transformers Limited


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