In order to ensure continuous, seamless and uninterrupted power to every home, hospital, laboratory and essential service provider during the Covid-19 pandemic, Tata Power has sought the support of its customers. It has requested them to pay their bills on time through a host of available digital options. The company serves more than 2.6 million distribution consumers across Mumbai, Delhi and Ajmer. Some of its recent industry-leading digital initiatives include push-pull SMSs, online submission of applications for new power supply connections, e-services that accept 19 types of online applications, GIS-based tablets for site visits and verification, e-payments, WhatsApp service, chatbots and real-time response to consumer emails.