Behavioural Energy Efficiency Potential for India

Although appliance replacement or home retrofit-based utility-DSM activities have seen progress in recent years, embracing even more innovative DSM approaches is crucial to unlocking incremental energy savings in a sustained manner. International experience demonstrates, for example, that electricity distribution utilities globally have been able to achieve on average 1 per cent to 3 per cent energy savings per household in a reliable and cost-effective manner simply by sending residential consumers Home Energy Reports (HERs), which use a mix of data analytics and behavioural science to not only help utility customers understand their energy usage better, but also empower them to take steps to adopt more efficient behaviours where it makes sense for them to do so. Behavioural energy efficiency, as these programmes are called, not only help individual customers to save energy and save money on their monthly energy bills, but also the impact on consumption patterns on an aggregate level are significant enough so as to flatten the load curve at a grid-wide scale. With quickly scalable, cost-effective, and easily-implementable savings potential from behavioural programmes in mind, this whitepaper highlights the importance of utility actions and policy and regulatory reforms to tap this huge opportunity going forward.

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